Website Design & Marketing

Whether you’re creating a wonderful new website or taking your existing website to the next level, you’ll work with our marketing partner Diane Douiyssi to clarify your ideal audience, create offerings that pop, and develop effective website messaging and content to expand your reach.

Diane will lead you through her marketing framework, starting at the foundation – with who you help and what you help them with – and building from there. While everyone follows the same pathway, the sessions are personalized with a focus on what you and your business need most.

You’ll get coached through anything that might be holding you back and be fully supported as you move toward sharing more of your own unique, authentic voice to support your business.

Our Marketing Partner

Diane Douiyssi

Based on where you are with your marketing, get help with everything from establishing your core message and promoting your first offer to developing website copy and creating a content strategy, and just about everything else in between. You’ll get coached through anything that might be holding you back and be fully supported as you share more of your own unique, authentic voice to support your business.

Website & Marketing Mentorship Package Highlights

Your Unique Website

Unique messaging plus a custom-crafted look will be created for you to stand out, sparkle, and speak to your ideal clients.

Clarifying Your Brand

Expert guidance to create marketing components and content strategy, collaboration sessions to brainstorm messaging, and live on-screen reviews for feedback on messages and design.

Website Care Plan

One year of our comprehensive Website Care plan is included in your fee.

Website Planning &
Branding Guide

A guide to clarifying the details of your website, your offers, and your ideal customers.

Navigating Blocks

Wisdom and coaching on obstacles that arise during the process and intuitive support and encouragement as you step into greater visibility with your business and authentic self.

Online Book Calendar

We'll help set up your offers, packages, and schedule in Acuity and create a sweet booking page on your website.

Marketing Mentorship

Twelve 75-minute individual sessions to lead you through an effective marketing framework, combining practical expertise and powerful coaching.

Website Hosting &
Website Care

Your first year of web hosting is included in your fee. You'll get a fresh new email address too.​

À la Carte Options

Need a nurture sequence created, an online store, a membership section? We got you.

Website & Marketing Mentorship Package Highlights

Your Unique Website

Unique messaging plus a custom-crafted look will be created for you to stand out, sparkle, and speak to your ideal clients.

Marketing Mentorship

Twelve 75-minute individual sessions to lead you through an effective marketing framework, combining practical expertise and powerful coaching.

Navigating Blocks

Wisdom and coaching on obstacles that arise during the process and intuitive support and encouragement as you step into greater visibility with your business and authentic self.

Website Care Plan

One year of our comprehensive Website Care plan is included in your fee.

Website Planning &
Branding Guide

A guide to clarifying the details of your website, your offers, and your ideal customers.

Clarifying Your Brand

Expert guidance to create marketing components and content strategy, collaboration sessions to brainstorm messaging, and live on-screen reviews for feedback on messages and design.

Website Hosting &
Website Care

Your first year of web hosting is included in your fee. You'll get a fresh new email address too.​

Online Book Calendar

We'll help set up your offers, packages, and schedule in Acuity and create a sweet booking page on your website.

À la Carte Options

Need a nurture sequence created, an online store, a membership section? We got you.

Marketing Mentorship

We aim to deliver a website you love, one that makes you want to shout from the rooftops.

To do this, we have created a roadmap that facilitates clear communication all throughout the project.

Here is an overview of the process we use for our Website & Marketing Mentorship Package.

As our valued client, you’ll always be in the loop and know exactly what’s happening and when it’s happening.

Information Gathering

Before we get to the nitty-gritty of colours, style, and features, we seek to know more about your business. You’ll meet with Heart Light Digital founder, Casper Blackwell and Marketing Guide, Diane Douiyssi who will get to know you, your business, marketing practices, sticking points, and uncover the project objectives and goals.

Details, Details

After your conversation with Casper and Diane, you will receive a proposal and our working agreements. Once we receive your approval, the project, co-creating, and fun begin.

Coaching Sessions

You’ll begin your sessions with Diane Douiyssi our marketing coach and partner to clarify your ideal client, branding, copy as well as discovering and dissolving any resistance you have about leveling up your business (and yourself!)

Planning

Once you have your marketing foundation and draft copy set, we create a trusty action plan to see that your goals and maybe even some of your dreams are fulfilled.

Design

Forward ho! Now we begin creating the first draft of your website.

We’ll also continue to partner with Diane to refine your brand and content online.

We’ll continue to keep you in the loop as we progress and give you access to a functioning, staging website where we will begin to finalize your content, layout, and specific functionalities.

Launch

The big day has arrived! We set your site free on the internet.

Once your amazing new website has been launched, we offer training on how to use your site if you want to go hands-on.

We will also set up Fathom Analytics, so you can track how well how the site is doing and how people are finding you.

Post-Launch

We’re here if you need us. We provide Virtual Tech Services We can also provide additional training if required. If you choose to take advantage of our Website Care Plans, we can offer continued support, updates, content management, backups, and security. We can also help you with lead optimization to help your site experience increased traffic, leads, and sales.

Website & Marketing Mentorship Highlights

Website

Unique messaging plus a custom-crafted look will be created for you to stand out, sparkle, and speak to your ideal clients.​

Marketing Mentorship

Marketing Mentorship includes twelve 75-minute individual sessions that include, depending on your needs and where exactly you are at with your business and marketing: discovery sessions to uncover your ideal clients,  expert guidance to create marketing components, collaboration sessions to brainstorm messaging, and live on-screen reviews for feedback on messages and design. All sessions are recorded, so you can review the details of calls as you go off to create content. You can then send back documents for feedback on improvements so you know what you’re creating is effective.

Marketing Mentorship also includes wisdom and coaching on obstacles that arise during the process and intuitive support and encouragement as you step into greater visibility with your business and authentic self.

One Year of Web Hosting

Your first year of web hosting is included in your fee. Heart Light Digital (HLD) will arrange your hosting through Cloudways Hosting. One of the industry’s most reliable and highly rated services. HLD utilizes Cloudways because of their measurable speed advantage over other hosting services, outstanding security, reliability, premium support, and advanced WordPress features.

Website Care Plan

Your first year of our Website Care plan is included in your fee. Your WordPress website requires regular maintenance to perform at optimum levels. Updates are always being made to WordPress itself as well as themes and plugins. Keeping your website up-to-date is crucial, especially since so many WordPress updates are security fixes and patches that will prevent potential exploits of the vulnerabilities of your website. HLD also employs a monitoring service; your website is checked every five minutes, to ensure your website is always up and running and available to your clients.

Included in our Website Care Plan:

+ Daily Backups
  Your wonderful website is backed up every day.

+ Real-time security monitoring
Your website will be kept safe and secure with multiple security protocols and tools in place including: Dedicated Firewalls, Login Security, Database Security, Brute Force Lockouts, Blacklist Monitoring, Automated Scans, IP-based lockout, and more.

+ Uptime monitoring
Every five minutes your website is checked to see if it is up & running. If your website goes down for any unexpected reason we are notified and can take immediate action.

+ Updates
Each day your website is checked for out of date files and updated to the most recent version. This includes WordPress core files, theme and plugin updates.

+ Technical Support
If you happen to experience a technical issue with your website we are here to help. We’ll get your website sorted out and shining bright again in a jiffy.

Responsive Design

Responsive Design creates an optimal viewing and interaction experience.  Allowing for easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computers, iPads, iPhones and other mobile phones). Your website will look great whether viewed on a 27″ iMac or smaller mobile phone screen.

Mobile browsing and search have surpassed desktop browsing, and search engines like Google now base their rankings in part on whether a site is responsive or not. That means your website will be penalized if it’s not  mobile-friendly.

SSL Certificate

Included with our hosting you will website will have a shiny SSL certificate. This security encryption keeps your website transactions safe and secure. It also will help your site with your Google rankings, as sites without a SSL certificate are now penalized by Google.

Social Media Integration

Your social media channels (Facebook, Instagram, LinkedIn, etc.) will be linked to your website.

Frequently Asked Questions

There are a lot of variables at play when it comes to building a website. Our most popular offer, the Emerge Package, averages $1400 to $2100. The average price is $1600.

The Website & Marketing Mentorship Package begins at $4000.
Prices are in USD.

Custom websites like our Custom Emerge Package and Elevate Packages typically take around 3 – 6 weeks. Depending on the complexity of your requirements. A timeline is included as part of our proposal process.

The Coaching + Emerge Package typically takes 5-8 weeks, depending on your copywriting needs.

Yes. If you don’t already have one, we can assist you in setting this up.

Our preferred Register is porkbun.com.

porkbun

One year of hosting is included with all of our packages.

If you already have a hosting service, you’re welcome to use it as long as it is suitable for your needs. Please note we don’t play well with all hosting companies (we won’t name names here).

Yes indeed! We build all our websites with a “mobile-first” approach.
Your site will look great across all devices: iPhones, iPads, laptops, and desktop computers.

We’re here to make the process a joyful and uplifting experience for you. If you’re interested in working with us, your first step is to get in contact with us.

We provide content coaching with some of our plans. We also have a wonderful marketing mentor, Diane Douiyssi, and copywriters we partner with that create content for your website, or edit your existing prose.

Yes, if desired. Once your site is live we offer one-hour of online training. We’ll cover the basics of how to perform content updates to your site.

Need More Information? Let’s Chat!

Have you found a perfect fit for your needs? If your heart is saying yes, or you’re intrigued, and/or require more information, fill out the partnership inquiry form below.

Once your information is received, you can schedule your call to connect with Casper.

Need More Info?
Let’s Chat!

Have you found a perfect fit for your needs? If your heart is saying yes, or you’re intrigued, and/or require more information, fill out the partnership inquiry form below.

Once your information is received, you can schedule your call to connect with Casper.